The company of Albert Amor was established in 1903. Albert Amor (b.1867) formerly worked for the well-known dealer Frederick Litchfield, and by 1903 opened a gallery at 32 St. James's Street in London in partnership with W.Leslie Perkins, who had also worked with Amor at Frederick Litchfield's shop. In 1921 Amor was appointed Antiquary to, the Queen Mary; in 1921 Albert Amor retired to Devon, and the business was taken over by W.Leslie Perkins. Perkins is known for revising and updating all the ceramic marks in the 1924 edition of Chaffers 'Marks & Monograms' and was responsible for the catalogue of the Lady Ludlow collection of 18th century porcelain.
John Perkins, the son of W.L. Perkins continued the firm. In 1956 Mrs Anne Margaret George, the daughter of another ceramics dealer, Archibald Allbrook, joined the firm.
According to their advertisements in the 1910s, Albert Amor was established in 1837. Albert Amor was one of the founding members of the BADA in 1918.